Insight · 1 Feb 2024

Why every Suffolk business should be using video

Video isn't just for big brands. Local businesses often see the biggest returns when they invest in film.

There's a myth that film production is only worth it for national brands with national budgets. In our experience it's often the opposite - local and independent businesses see some of the strongest returns.

People buy from people

A founder's story, told well, builds trust faster than any amount of copy. When we made 'Our Story' for Humber Doucy Brewing Co., the goal wasn't to sell beer in the film. It was to make people feel they knew the people behind it.

One shoot, many cuts

The smartest way to make video pay is to plan for re-use. A single day of filming can produce a hero film, a handful of social cuts and a library of stills. We build that into the plan from the start.

If you run a business in Suffolk and you've been putting off video, the best time to start is before your competitors do.

← Back to the journal

More from the journal

Keep reading.

All posts